Data Enrichment
intermediateDefinition
Filling in missing details on records you already have by looking them up from another source.
In the wild
A lead list has only email addresses; enrichment adds each person's job title, company, and company size from a data provider.
More from GTM & Business Tools
API Key
A secret code that identifies your program when it talks to another service's API, working much like a password for software.
CRM (Customer Relationship Management)
Software where a company keeps track of its customers and potential customers, including contact details, conversations, and deals in progress; Salesforce and HubSpot are common ones.
CSV (Comma-Separated Values)
A plain-text file that holds a table, with one row per line and commas separating the columns, which almost every spreadsheet and business tool can open and export.
GTM (Go-to-Market)
Everything a company does to bring a product to customers and sell it, including marketing, sales, and customer success.
JSON (JavaScript Object Notation)
A common text format for structured data, written as labeled values inside curly braces, which can also hold lists and groups nested inside each other.
Lead
In sales, a person or company that might become a customer, such as someone who downloaded a guide or asked for a demo.