Lead
beginnerDefinition
In sales, a person or company that might become a customer, such as someone who downloaded a guide or asked for a demo.
In the wild
A visitor fills in "Contact us" on a yoga studio's website; that visitor becomes a lead the studio's manager calls the next day.
More from GTM & Business Tools
API Key
A secret code that identifies your program when it talks to another service's API, working much like a password for software.
CRM (Customer Relationship Management)
Software where a company keeps track of its customers and potential customers, including contact details, conversations, and deals in progress; Salesforce and HubSpot are common ones.
CSV (Comma-Separated Values)
A plain-text file that holds a table, with one row per line and commas separating the columns, which almost every spreadsheet and business tool can open and export.
Data Enrichment
Filling in missing details on records you already have by looking them up from another source.
GTM (Go-to-Market)
Everything a company does to bring a product to customers and sell it, including marketing, sales, and customer success.
JSON (JavaScript Object Notation)
A common text format for structured data, written as labeled values inside curly braces, which can also hold lists and groups nested inside each other.